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Suzuki and Vance & Hines Reunite to Create Powerhouse NHRA Pro Stock Motorcycle Team

Posted By: Central Coast Powersports
Post Date: 02/03/2022

Suzuki and Vance & Hines Reunite to Create Powerhouse NHRA Pro Stock Motorcycle Team

Angelle Sampey on the 2021 Vance & Hines Suzuki Pro Stock Motorcycle.

Suzuki Motor USA and Vance & Hines have formed a strategic partnership bringing these respected brands together in a quest for NHRA Pro Stock Motorcycle (PSM) dominance, as well as creating multiple synergies across marketing, advertising, product enhancement, event activation, and more.

The two companies have a storied relationship dating back to 1978 with the launch of the Suzuki GS1000. That year, Vance & Hines began operating Suzuki's factory drag racing team, with racing programs in several sanctioning bodies.

When the NHRA, established the PSM class as a full-fledged national championship in 1987, Terry Vance won its inaugural race in Gainesville on a Suzuki GS1150E, and later in that season set a Pro Stock milestone as the first motorcycle to run a 7- second ET. Since that time, Vance & Hines-built Suzuki powerplants have won seven NHRA national titles, including three consecutive championships

Terry Vance earned numerous victories and championships aboard Suzuki motorcycles in the 1970’s and 1980’s.

Motorcycle / ATV Bulletin No: 22-011 Date: February 1, 2022 on bikes piloted by Byron's son, Matt Hines. Ultimately, the collaboration established Suzuki as the fastestand winningest brand on the drag strip.

This partnership enables Suzuki the opportunity to reach millions of performance-minded enthusiasts, and to grow awareness of Suzuki products to this exceptionally qualified audience. The relationship also extends Suzuki’s leadership heritage of performance marketing excellence into a new era.

The Vance & Hines/Suzuki partnership is a multi-year commitment with the objective to not only win NHRA Championships, but to help build our business and yours across the entire Suzuki product line. The initiative also offers an ideal environment to illustrate the breathtaking performance of the all-new Gen Three Hayabusa which is already a solid sales success.

Additional details of the Vance & Hines/Suzuki partnership will be released to you shortly as the team prepares for the first NHRA Pro Stock Motorcycle race of the season in Gainesville, Florida at the Amalie Motor Oil Gatornationals. The 2022 NHRA schedule is available at: nhra.com/schedule/2022.

Also look for the all-new drag racing section on SuzukiCycles.com for further partnership updates, weekly NHRA race reports, and the latest Suzuki-related NHRA news throughout the season. 

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